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On Track Marketing Strategies – Business Philosophy

We believe our philosophy makes the difference in obtaining the desired results for our clients.

We start by conducting a thorough Marketing Needs Analysis with a complete review and research of our clients’ target market, their competition, marketing objectives, and strategic long-term goals.

We include a complete evaluation of past marketing efforts including an evaluation of the existing website to identify usability issues, review site functionality, and determine Internet visibility.

We design a customized program based on these needs, integrating online strategies with traditional marketing to provide measurable results through comprehensive ongoing programs that fit within a specific budget.

We participate in international newsgroups and organizations for updates on the latest Internet marketing developments, identifying problematic practices that could get a site banned from a search engine permanently.

We focus on educating our clients, keeping them up to date on industry trends that could impact their business. We look to partner with our clients, thereby developing long-term mutually beneficial relationships.

We are confident you’ll appreciate the difference.

Trusted Marketing Experience! Over 30 years in Integrated Marketing Strategies

On Track Marketing Strategies has the professional background and marketing expertise to ensure your success. With over 30 years of national and international corporate marketing experience, including:

  • tourism and attractions marketing, sales & public relations
  • hotel sales & marketing
  • traditional media planning and advertising campaigns
  • promotional planning, traffic building strategies, internal and external incentive,s and loyalty programs. 

On Track Marketing is experienced in strategical planning, online marketing, and website usability, eCommerce, affiliate programs, e-mail and newsletter campaigns, incentive and loyalty programs.

Documented success stories on both a local and national level using our On Track Marketing Strategies!

It’s our philosophy that makes us different.